Either optimizing your ranking or optimizing your website for the visitors both are equally important decisions. Companies have to come up with different ways to create brand visibility and make themselves recognizable through search engine optimization. The World Wide Web is a powerful tool and when used effectively can help especially e-commerce entrepreneurs to enhance…

In this age of digitized connectivity, business owners or marketing professionals have to be aware of global visibility and easy accessibility and understanding to the user. SEO intensifies user experience thereby resulting in high organic traffic and better positioning of the company. Over the years, SEO has been largely misunderstood, undermined and evaluated as a…

Local business directories If you are a local business wishing to advertise, then you can certainly choose from a list of directories to improve your visibility and search engine capabilities. Some leading market strategists are YELP, YELLOW PAGES and other associated networks that can help boost your conspicuousness on the internet. You can always choose…

What are local citations? When your company name is mentioned on alternative websites and other places on the internet, is a local citation. They are greatly used to help rank your business in the local search results. Some businesses that use local citations are YELL, SCOOT, FOURSQUARE etc, where the company name is mentioned explicitly….

The simple answer is no – search engine submission isn’t necessary. The majority of search engines nowadays (most notably Google) crawl and index pages by following links. Using that logic, a single inbound link from any already-indexed page will identify your page to the engine. Subsequently, if that page links to other pages within your site, they…

The answer is simple – inbound linking cannot hurt your search ranking. How is this known for certain? Well, for one, if inbound were to hurt your rank, your competitors would continually link to your site from link farms. Such a scenario is beyond your control. For this reason, Google cannot penalize your site for any…

SEO is not an exact science. This becomes apparent when trying to incorporate both SEO and branding into a strategy. This process is finicky, to say the least. On the one side, SEO deals with the placement of keywords and phrases. On the other side, branding deals with company loyalty and culture. Incorporating both sides dilutes the…

When assessing page structure and layout, there is a subtle, yet strategic way to use images in an SEO-friendly manner (beyond ALT tags) that improves your search rank while allowing you to integrate the necessary marketing message(s). Confused? Let’s look at an example: Suppose you operate a travel site and you want to optimize a…