Consumer behavior has changed, however, most real estate professionals have not. Most real estate agencies or agents use the same marketing (Advertising in The ST Classifieds) and sales processes. This means if you’re using the same processes as your competitors, you’re not differentiating enough to stand out. Your processes could also be inefficient.
For example, do most of your leads come from “squeezing” visitors who want to search your MLS? If so, you’re treating each “lead” equally by calling, emailing and texting over and over, hoping to get them on the phone. How do you think that makes your prospects feel? Much of the time, you’re competitors are hounding them as well, with the same tactics. Why would they want to talk to you?