In this age of digitized connectivity, business owners or marketing professionals have to be aware of global visibility and easy accessibility and understanding to the user. SEO intensifies user experience thereby resulting in high organic traffic and better positioning of the company. Over the years, SEO has been largely misunderstood, undermined and evaluated as a mere gimmick. Many fail to notice that SEO can actually be a very viable marketing platform and is directly related to landing pages on a search engine. This SEO Guide is aimed at assuaging your fears, clarifying doubts and providing relevant and valuable information with regard SEO. It synonymously reflects our expertise in providing SEO services which can help you enhance your brand worth and create a favorable position for you amongst your competitors.

What is SEO?

Simply put, SEO stands for Search Engine Optimization or Search Engine Optimizer. It is a technique used to increase the number of visitors onto your web page. It is predominantly done by obtaining high rankings or classifications SERP or Search Engine Results Page inclusive of YAHOO, Google etc. SERP helps to manage the SEO workflow, identifying areas that give you optimized returns on your time, resource, and investments. Valuable time is not wasted in building SEO campaigns for keywords that may not prove positive for your business.
Internet users do not click on multiple pages for a result that they are searching. When are particular site ranks higher than the others, it is done so to direct organic traffic to the site. There is a greater chance of the user visiting a high-ranked site. SEO greatly increases the prospects of a business site to be found by the search engine.

Types of SEO

Differences in the types of SEO lie in their approach, methodologies, and technique that are adapted to obtain high rankings on a search engine. All SEOs have their own proponents and websites with long-term goals and sustainability do not choose the dark-colored ones. There are basically three types of SEO: Black Hat, White Hat, and Gray Hat.

Black Hat SEO

Black Hat SEO refers to strategies that are aggressively undertaken to focus on search engines. The approach does not accommodate a human audience and is not in compliance with search engine guidelines. Black Hat SEO is used when financial returns are expected quickly out of the website. Black Hat SEO is also considered as spamdexing a term that is used to denote Black Hat SEO. The results that appear are usually not related to a search because the focus is on deceiving search engines rather than be associated with the related search query. Such algorithms are adopted to gain high rankings for a particular website. Their wholesomeness levels are very low knowing that search engine spam results are regularly flushed out. Some popular Black Hat strategies include hidden links and text, stuffing keyword, cloaking etc.

White Hat SEO

White Hat SEO strategies focus on a human audience. These are in compliance with search engine policies, rules, and guidelines. The relevancy of the search and its organic ranking is optimized. White Hat SEO is used by businesses with long-term investment goals and ideas. It is considered as the right practice because it relies on posting quality and content that is relevant to the website that can attract visitors. White Hat methods improve the rankings of a website because they are not inappropriate and follow search engine parameters. Its wholesomeness levels are high due to good quality content, HTML optimization, link acquisitions especially supported by research and high standards. A steady and gradual growth in rankings can be expected with White Hat SEO.

Grey Hat SEO

Very obviously a combination of Black Hat and White Hat, the Grey Hat SEO strategies involve cloaking, old domain purchases, duplicating content, buying links, automating social media and buying followers and fall out of the purview of the White Hat SEO. Old domain purchases with apropos keywords also called SEO squatting involves placing new quality content and performing a satellite SEO to raise rankings. It might also involve commenting on a blog and be linking it back to yourself. A comments box may be added and everyone is invited to comment. Grey Hat SEO are certainly more affordable and companies resort to these strategies due to pressure to deliver optimum results.

Kinds of SEO

There are primarily two kinds of SEO: On page optimization and off-page optimization.

Onsite optimization

Also referred to as on-page optimization, this kind of optimization is indicative of factors that can affect your website or the listing of your web page in a search engine’s natural search results. The website appeals to both the search engine and the end user. The quality of content and its authenticity play a great role in optimizing especially e-commerce sites. Onsite optimization reviews the public impression of the website as well as its technical coding.

Offsite optimization

Offsite optimization involves promotion of your website across the internet. Brand awareness is built by improving search engine rankings and visitors from third-party websites are attracted to the page. Content marketing, press releases, and listing in local directories and video marketing are some methodologies adopted during offsite optimization.

The importance of SEO

With increasing market competition, it is extremely important that businesses use SEO and along with it choose the appropriate technique and methodology. SEO helps build your online store, website or blog contributing to steady and constructive business growth and objectives.

  • Remember that users will choose any one of top 5 results in a search engine.
  • SEO improves the user experience.
  • User trust is improved due to high rankings in reliable search engines.
  • SEO helps the social promotion of your website.
  • Last but not the least SEO can put you right ahead of your competitor.